Registrations are now open for the annual
PrintNZ Industry Forum, an excellent opportunity to gain insight into new technology, fresh initiatives for market exposure, how to protect your business from cyber attacks, and a powerful presentation on how marketing campaigns that incorporate print media can generate incredible results.
To be held at Rydges Hotel in Christchurch on March 9, the Forum features four excellent speakers, who will help delegates stay in-tune with market dynamics and remain at the forefront of change: Peter Biggs, Michael Mogridge, Mark Micklefield and Kellie Northwood.
Michael Mogridge, sales director for Landa Digital Printing, Asia Pacific and Japan, will enlighten delegates on how nanotechnology – the science of ultra-small particles that are measured in nanometers – will disrupt the print market through nanographic printing presses. Allowing an entirely new paradigm, nanography enables printers to migrate mainstream applications to digital production, which creates business opportunities for providers of any type of printing in the commercial, packaging and publishing markets.
Commencing his career as a chemist formulating printing inks, Mogridge has 35 years’ experience in the industry. Over the past 20 years he has worked in the supply side and had direct involvement in the introduction and establishment of digital printing in Australia and Asia from small entry-level investments through to multi‐million dollar complete solutions.
As a security consultant with Kaon Security, Mark Micklefield specialises in networking, security and control systems. Cyber security has become an increasing focus for many businesses over the last 12 months as New Zealand organisations are not immune to the growing threats from online crime. All industries experience degrees of extortion, including the print industry.
His presentation will outline how the threat landscape and data protection legislation will require digital security to become an essential part of enterprise risk management, and explain how to best protect your business data.
With over 20 years' experience in enterprise IT solution design and sales across the UK, Europe and New Zealand, he has managed technical projects including securing national networks of major utilities, and delivered complex IT management solutions for Top 100 finance and infrastructure companies.
Peter Biggs, national chief executive of advertising agency, Assignment Group New Zealand, is a sought-after speaker on branding, creativity and leadership.
Every organisation, every brand is coping with significant disruption driven from technology. Nobody is having it easy, success is extremely fragile and enduring success is particularly fragile. Old models that everyone worked to, both in terms of external communications but also internal culture, are no longer relevant.
In a hyper-wired, connected, shrinking attention span and competitive world, how do brand and organisations stand out and win? Peter Biggs shares his perspective and provides some answers – and poses further questions.
He was previously chief executive of Clemenger BBDO/Wellington and Melbourne where during his tenure both the agencies and Biggs himself were recognised with a number of awards including Chief Executive of the Year.
He is the chair of New Zealand Book Council, a board member of the New Zealand Symphony Orchestra, and a trustee of the New Zealand Arts Foundation. He is also the Prince of Wales' Charities representative in New Zealand.
Kellie Northwood, executive director of TSA Limited and Sierra Delta as well as CEO of the Australasian Catalogue Association, is an advocate for the effectiveness and sustainability of print media as a relevant communication channel to market. Print is one the longest serving media channels, however as a traditional media it is facing an identity crisis in a digital frenzied media environment.
Marketing has never been more challenging for not only marketing departments but also company executives who are analysing marketing spend across a range of media channels. What role will traditional and non-traditional media spend play in communicating to customers, engaging customers and converting sales? With insights based on verifiable facts and research as well as on her own experience, Kellie Northwood presents the many dimensions of the effectiveness of print in terms of efficacy, brand equity, path to purchase and return on investment and how it all works in a multi-channel communication world.
In recent years the industry has experienced large change in consumer behaviour and technological developments. Businesses of all sizes within the visual communications sector are urged not to miss out on this business development opportunity and a chance to network with industry peers.
Tickets, which include lunch, are limited, so early registration is essential. Early bird pricing is available until March 1, when general ticket pricing comes into effect. Online and offline booking options are available Click here for more details
The event finishes at 4pm, followed soon after by the Training Graduations at the same venue.