News / Screen & Sign

HP releasing Sign and Display Printer


HP is releasing a new entry level sign and display printer, the Latex 115, which will be available in Australia next month.

The Latex 115 uses the HP water-based latex technology. The HP Latex 115 model is also available in the Print and Cut series, providing an end-to-end HP solution for printing and cutting.

HP says the new 54-inch HP Latex 115 delivers high image quality across a wide range of applications for indoor and outdoor signage.

Joan Pérez Pericot, general manager, HP Large Format Graphics Business says, “The introduction of the HP Latex 115 products expands the HP market-leading portfolio of HP Latex printers with an attractive entry price point, making it easier than ever for newcomers to produce large format, with small sign shops or copy shops willing to start or bring their business to the next level, and experience the benefits of water-based Latex printing technology.”

HP says the printers enjoy seamless integration with HP Signage Suite and HP WallArt in the in the HP Applications Centre, free online solutions for simple web-based, design and ordering of large-format jobs 24/7.

HP also announced new applications available in the HP Signage Suite for creating and ordering jobs for floor graphics, window graphics, vehicle graphics, and magnets.

HP says its Latex printers deliver high image quality, productivity and durability, as well as environmental benefits and industry certifications.

The new HP Latex 115 printer offers easy, intuitive operation,  with automatic maintenance as well as an X-axis cutter, it has prints that come out dry, odourless and ready for same day finishing and delivery thanks to water-based HP Latex technology. Its high-resolution prints are delivered by up to 1200 native dpi across a range of applications, with six-colour printing for high image quality and smooth transitions.

The HP Latex 115 Print and Cut also provides an end-to-end solution for producing applications such as labels, decals, stickers, customisable clothing, window graphics, and many more applications. The dual-device solution delivers simultaneous and continuous printing and cutting in a single, integrated workflow. HP Latex Print and Cut solutions were launched earlier this year on the HP Latex 300 series.

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