True to tradition, Agfa Graphics has created a state-of-the-art printed calendar for its VIP customers. The 2017 calendar has sustainable innovation as its major leitmotiv and stands out through its stunning combination of contemporary art and graphics design, supreme print quality and vivid enhancement techniques.
‘Ceci n’est pas un calendrier' (This is not a calendar) is the title of the 2017 Agfa Graphics calendar. With a nod to Ceci n’est pas une pipe (This is not a pipe), the famous painting by Belgian painter René Magritte, it expresses how what you see is not always what you get. Or in this case even: that what you get is more than you expect maybe...
Calendars usually have planned obsolescence. As the year wanes, so does a calendar’s usefulness. Not this one. This Agfa Graphics calendar is meant to outlive 2017. Every single page features a unique work of art made by a renowned artist. The twelve works can be cut out and framed to start a gallery. This in itself is a form of sustainability. Yet also in its choice of subjects to portray, the calendar reflects Agfa Graphics’ commitment to sustainable innovation with a focus on ecology, economy, and extra convenience ̶ or ECO³.
Each print product has a luxury dimension through the way in which it refers to art, creativity and the use of unique and refined techniques. Like its predecessors, the 2017 edition of the Agfa Graphics calendar is a fine sample of and a real tribute to the power of print.
For its creation, Agfa used state-of-the-art prepress solutions, including Apogee workflow software, Energy Elite Eco printing plates, an Avalon platesetter, and Sublima screening. These were supplemented by screen printing and by a wide gamut of enhancement techniques, including metallic and structure inks, hot foil printing, and embossing. Add to that a range of premium-quality recycled papers, and you get an eye-popping, unique printed product. Printing as an art.