The 2016 Pride In Print Supreme Award is to be awarded to Dunedin-based Southern Colour Print, after original winner Auckland’s Logick Print & Graphics, asked the Awards management to disqualify its winning entry.
The reason for disqualification is that only items printed in New Zealand can be entered in Pride In Print. Some elements of Logick’s Babich Wines’ 100-year wine presentation piece had been printed overseas. The discrepancy was realised by Logick principal Dave Gick who immediately informed Awards manager Sue Archibald that he felt his entry should be disqualified.
As a result, the Awards Committee has decided to bestow the Supreme Award to Southern Colour Print for its New Zealand Post stamps work which was printed on the Adidas fabric worn by the World Cup-winning All Blacks in 2015. The All Black stamps won the coveted Industry Development Category and was highly praised by the Awards Supreme Panel judges.
Commented Ms Archibald: “The final decision on the Supreme Award Winner had come down to the wire at judging between the two jobs and the Logick entry was considered to just have the advantage.
“With Logick now advising that part of this work was produced by an overseas supplier it is clear the judges’ final decision would have been influenced if this information was known at the time and therefore Southern Colour Print’s entry would have won the day.”
In a joint statement, Ms Archibald and Awards chair Scott Porter praised Dave Gick for his integrity in asking for his prize to be withdrawn. “The principles of Pride In Print champion honesty and transparency. Those principles are shared by the people in our industry.
“It is a reflection of those principles that Dave chose to voluntarily bring this to the attention of the Awards Committee. He had entered the presentation piece in certain sub categories and intended only the New Zealand-printed elements to be judged. When he realised the piece as a whole had been judged, and knew that certain parts had been prepared overseas, he consulted the rules and realised a discrepancy had occurred.
“Southern Colour Print’s entry, using the actual material of the jerseys worn by the All Blacks on a stamp, is something judges had never seen before. It is innovative, high-class quality and is deserving of the Supreme Award.”
Southern Colour Print production managerMick Cullen said a “let’s do it!” approach won the day.
“We looked at this andsaid ‘how do you print on a rugby jersey material’? It was something differentand we took it on. It wasn’t easy at all but we made it work. We had to choose different processes because we wanted the colour to be just right. Then we had to die cut it and fit it.
“Wecompete on an international stage. Every year there is a different challengeand we take on the attitude ‘let’s do it’.”