The New Zealand Pride In Print Awards aim to get closer to the print-buying community next year by ensuring the focus is on ‘end products’ and what they mean to the final customer.
As the Awards gear up for a strong ‘Empowered by Print’ campaign in 2016, strategic tweaks are being made to the eight categories of Pride In Print, reflecting the trends in the constantly-evolving print and packaging marketplace.
Where appropriate, the categories are being updated to show areas where there has been strong growth, such as in packaging, labelling, signage and billboards.
Security trends such as product tracking and traceability are embraced, and across all of the categories there are improvements in definitions so entrants can get a better idea of where their product will best be promoted to the print buyer.
Awards manager Sue Archibald says that the changes reflect the fact that Pride In Print never stands still. “This is a continuation of our drive to fly the flag for the print industry, instilling a more external focus and making the Awards more meaningful outside of the industry.
“Aligning the Awards with the newest trends will provide better opportunities for businesses to promote their success with their end customers. It is consistent with the constant advances which Pride In Print has always made to keep in line with industry trends.”
Click here for full details of the latest category information