Learn how to write compelling online copy
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
- how to write short, sharp and snappy sentences
- creating great headlines and intros
- structuring articles to make them flow better
- formatting to improve readability
- using links and subheads properly
- search engine optimisation (SEO) tips
- editing print copy so it’ll work better online
- improving email newsletters/EDMs
- writing for social media
- usability and accessibility tips.
Only nine places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you've learnt.
Booklets and certificates will be handed out to each participant.
Who can benefit from this course
The short answer: if your writing ends up online then this writing workshop will help you.
More specifically, however, the type of people who usually attend these courses are involved in:
- communications and marketing
- public relations (PR)
- journalism
- blogging
- running a small business
- writing proposals and sales material
- producing copy for their organisation’s website.